Finding the perfect harmony for your brand in the digital marketing age can be overwhelming and confusing, but once you’ve identified a well-balanced mix of digital marketing trends and actionable strategy you’ll be on your way to achieving measurable success. Here are 5 digital marketing trends to look out for in the next couple of months.
Don’t rely on Google
We are not saying that Google is on its way out. Google is just one basket which doesn’t deserve all your marketing efforts. The search algorithm will change and change and change until you turn blue in the face. Look for alternatives and don’t depend on Google entirely. Focus on more direct forms of targeting your market.
Mobile is currently dominating the masses and we cannot begin to emphasize on the importance of having a mobile optimized site and being discoverable on mobile. The fact of the matter is that everyone is on “the-go” nowadays. A staggering 79% of the African population have mobile connections.
Be concerned more about being social with your target market than “how to do social”. Nowadays we also need to consider Facebooks’ algorithm and more recently the return of integrated tweets in Google as real-time results. Get talking to your customers! Delve into your customers’ minds, slip into their shoes, wear their hats and wrap yourself with their robes.
Paid Advertising is here for good
PPC is not dying! It’s here to stay. Not all channels are going to be free and somewhere along the line you are going to have to pay for advertising spots. Find a perfect blend of organic and paid marketing to make both work for you.
Content is still King and will always be
Content is anything that adds value to a person’s life but content without strategy is just a bunch of sentences stringed together without any purpose or direction. Know why and how to communicate with your target market. Content is abundant on the internet and that’s why it’s important to have a content strategy and well written content to capture the attention of your target market instead of leaving the user scavenging through information to find what they are looking for.
For all your digital marketing solutions contact us and we can help your business stay on top of the digital marketing game and turn your DON’T into a DO!