Boost your website’s SEO with these 15 great ideas and you will immediately see a significant increase in your ranking, returning visitors and levels of engagement.
Let’s take a closer look.
Before we begin, the question we get asked the most is, “What is SEO, actually?”
Here’s a brief definition from Wikipedia of what SEO actually is: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.
So, with that in mind, let’s get started.
How to optimise your website’s content
To optimise your website, you will need to update your existing content. One simple way to start is by doing a full website audit and identify areas where you can improve.
- Remove old or out-dated content
- Add relevant keywords
Search engines favour websites that have an engaging, unique, up-to-date and relevant mix of content and the direct benefit of this is:
- Returning visitors to your website
- Reduced bounce rate
- Increased time spent on website
- Attracting natural backlinks
- Increase in social sharing
Here are the top 15 content ideas for great SEO:
- How to’s
- RSS feeds
- User generated content
- White papers
- Case studies
- Social sharing buttons
- Audio and video clips
- Polls or interactive surveys/votes
- Q & A’s
- Expert interviews
- Puzzles or quizzes
Great content equals great SEO
If you want your website to have a competitive advantage, ensure you have high quality content that is enjoyable, relevant and useful. After all, great content equals great SEO.
By implementing any (or all) of our 15 ideas for great content, you will undoubtedly keep visitors not just returning but also engaging again and again.
Do you have any more ideas for great SEO content? Share them on our Facebook page here.