When Google launched Google AdWords back in 2003, it changed digital marketing forever. Google AdWords gave billions of business owners the opportunity to be their own Marketing Managers! Making advertising online easily accessible and available to all businesses. If you’re unfamiliar with Google AdWords, it is a “paid advertising” method offered by Google. It allows you to target your audiences by using keywords, putting you one-step ahead because your audience is already searching for you on Google. Still not convinced? Here’s why Pay-Per-Click advertising is beneficial for your business.
Not only is it measurable, it is also flexible! Compared to traditional marketing methods such as print or TV, Google AdWords is easily measured. Even more modern marketing methods such as SEO can be proven to be challenging to measure if you do not have access to the correct tools. Google AdWords comes equipped with a generous amount of metrics to tell you what’s working and what’s not!
Faster than SEO
SEO is also more of a long-term search strategy, which may take time, whereas AdWords can be incorporated for short-term marketing strategies. With SEO you need time to “prove yourself” and there is are a lot of competitors out there competing for that top spot! On the other hand with AdWords, while there are still plenty of competitors, you can quickly start competing and bidding on your chosen keywords and only pay for what you can afford and still get the visibility you are after in the short term while you work on the long game for SEO. Another advantage is that once your AdWords campaign goes live, your ads will start appearing immediately.
Only Pay When Your Ad is Clicked
The beauty of AdWords is that you only pay when your ad is clicked on! So you pay for what you get. You don’t pay to set up an account, create an ad or post it. You literally only pay when someone clicks on your ad. This makes Google AdWords cost effective and you are really getting more bang for your buck.
Google AdWords has highly sophisticated targeting tools. In fact the entire Google AdWords tactic is based on targeting audiences. AdWords allows location targeting, mobile targeting and language targeting. This allows you to target your audiences based on various factors making your targeting more and more specific to yield better results.
What’s even better is that it is available for everyone and it’s an easy self-service marketing tool, which gives you total control! Want to learn how to make the most of AdWords for your business? Then why not visit their YouTube channel to find out more.