15 ideas for great content to boost your SEO

15 Jul 2016 | by flint

15 ideas for great content to boost your SEO

Boost your website’s SEO with these 15 great ideas and you will immediately see a significant increase in your ranking, returning visitors and levels of engagement.

Let’s take a closer look.

Understanding SEO

Before we begin, the question we get asked the most is, “What is SEO, actually?”

Here’s a brief definition from Wikipedia of what SEO actually is: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.

So, with that in mind, let’s get started.

How to optimise your website’s content

To optimise your website, you will need to update your existing content. One simple way to start is by doing a full website audit and identify areas where you can improve.


  • Remove old or out-dated content
  • Add relevant keywords

Search engines favour websites that have an engaging, unique, up-to-date and relevant mix of content and the direct benefit of this is:

  • Returning visitors to your website
  • Reduced bounce rate
  • Increased time spent on website
  • Attracting natural backlinks
  • Increase in social sharing

Here are the top 15 content ideas for great SEO:

  1. Toolkits
  2. How to’s
  3. Blogs
  4. Competitions
  5. RSS feeds
  6. User generated content
  7. White papers
  8. Case studies
  9. Checklists
  10. Social sharing buttons
  11. Audio and video clips
  12. Polls or interactive surveys/votes
  13. Q & A’s
  14. Expert interviews
  15. Puzzles or quizzes

Doodle hand holding mobile smartphone with blog social media and communication applications symbols vector illustration

Great content equals great SEO

If you want your website to have a competitive advantage, ensure you have high quality content that is enjoyable, relevant and useful. After all, great content equals great SEO.

By implementing any (or all) of our 15 ideas for great content, you will undoubtedly keep visitors not just returning but also engaging again and again.

Do you have any more ideas for great SEO content? Share them on our Facebook page here.

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